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kosovohp




Posts : 708
Join date : 2010-08-26

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PostSubject: Stereotype   Stereotype Icon_minitimeSat Dec 18, 2010 1:42 pm

The term stereotype (στερεότυπος) derives from the Greek words στερεός (stereos), "firm, solid"[1] and τύπος (typos), "impression,"[2] hence "solid impression."
It was invented by Firmin Didot in the world of printing; it was originally a duplicate impression of an original typographical element, used for printing instead of the original. American journalist Walter Lippmann coined the metaphor, calling a stereotype a "picture in our heads" saying, "Whether right or wrong (...) imagination is shaped by the pictures seen (...) originally printers' words, and in their literal printers' meanings were synonymous. Specifically, cliché was a French word for the printing surface for a stereotype.[3] The first reference to "stereotype," in its modern, English use was in 1850, in the noun, meaning "image perpetuated without change."[4]
The term, in its modern psycholog

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